Digitization has increased the ability of all retailers to grow their sales. There is an upheaval that is seen in the way retailers conduct business and their response to market changes and transformations. Jeff Bezos, a pioneer who identified the possibility of the web and e-commerce platforms, decided to take the first step toward building an online everything store, resulting in a "retail apocalypse" as buyers' habits shift online and away from strip malls. The effect of digital commerce, also known as e-commerce, the industry uses a concept referred to as e-tailing to market its products and services via the internet. This may involve developing distribution networks. Presently, Amazon's business model includes several units, such as each platform and a two-sided marketplace. Certain Retail businesses were going well until.... Amazon came into business. It served as an omnichannel for retail businesses. The rush to boost e-commerce during the pandemic took i...
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